Maxime Jean Bilodeau created EuroMax Corporation in January 1994 as a specialty importer and distributor to Canada of German ready-to-wear menswear brand.
1994
1998
A partnership with the German consortium Hucke Gruppe enabled EuroMax to grow substantially; Hucke's three divisions (men, women, children) were responsible for 300 million euros in annual sales. Thanks to its targeted sales approach, excellent customer service, and special attention to timely deliveries, EuroMax enjoys steady growth, with sales topping a million dollars in 1998.
In 1999 EuroMax partnered with More & More, another large German supplier. Sales, and awareness of the More & More brand grew steadily over four years, at which point the brand chose to pull out of the Canadian market due to corporate financial difficulties. The silver lining in this experience is Maxime Jean's newfound love for women's clothing.
1999
2003
Suite à cette terminaison et en raison de la baisse du dollar canadien, EuroMax se tourne vers l’Amérique du Sud et introduit avec succès sur le marché canadien plusieurs collections populaires et innovantes de l’Argentine et du Brésil.
A few years later, with a rise in the dollar and a renewed interest in European collections, EuroMax turns its attention back to Europe and introduces the Berri (ready-to-wear women's wear) and Malfroy Million (a French women's scarf collection) in 2007. The Dutch collection Turnover was added in 2008, with great success. In May 2010, Turnover was sold to Veldhoven group.
2007
2011
Since then, EuroMax has sought to align itself with European companies that represent shared values, a human scale and a true passion for their craft, in order to distribute the best of the best of women's ready-to-wear in the Canadian market. Playing off its rich 25 years of experience, EuroMax now boasts 13 ready-to-wear women's collections and 6 accessory collections. The company now finds itself in the center of an expansive network of local and international collaborators.
As invested in and infused with fashion as ever, EuroMax has always stayed true to its primary goal: the success of its retail partners and, by extension, the success of its suppliers partners. The company's values, which remain at the root of every decision, haven't changed since 1994: loyalty, adaptability and ethics.
2019
Our mission
To be an essential partner for success to Canadian independent retailers evolving in the mid-to-high-end ready-to-wear women's wear market.